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The Resource Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers

Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers

Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers
Title
Jay and Jeannie Levinson's startup guide to guerrilla marketing
Title remainder
a simple battle plan for first-time marketers
Title variation
Startup guide to guerrilla marketing
Creator
Contributor
Subject
Language
eng
Related
Cataloging source
DLC
Dewey number
658.8
Illustrations
forms
Index
index present
LC call number
HF5415
LC item number
.L47965 2008
Literary form
non fiction
Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers
Instantiates
Publication
Note
  • A prequel to their best-selling Guerrilla marketing
  • Includes index
Contents
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerrilla marketing attack
Control code
ocn168719261
Dimensions
23 cm.
Extent
xii, 274 p.
Isbn
9781599181530
Isbn Type
(alk. paper)
Lccn
2007035739
Other physical details
forms
System control number
(OCoLC)168719261
Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers
Publication
Note
  • A prequel to their best-selling Guerrilla marketing
  • Includes index
Contents
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerrilla marketing attack
Control code
ocn168719261
Dimensions
23 cm.
Extent
xii, 274 p.
Isbn
9781599181530
Isbn Type
(alk. paper)
Lccn
2007035739
Other physical details
forms
System control number
(OCoLC)168719261

Library Locations

    • Kingston Public LibraryBorrow it
      6 Green Street, Kingston, MA, 02364, US
      41.9948206 -70.7312667
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